Creativity is no longer a gift reserved for artists it has become a necessary skill for survival. In a world marked by uncertainty, limitation and constant change, creativity is the ability to adapt without losing oneself. It is the power to see possibility where others see barriers and to build meaning from what is available. Creativity is not about talent alone, it is about perspective, courage and intentional action.
At its core, creativity is problem-solving with soul. It allows individuals to respond to pressure with innovation rather than despair. When traditional systems fail or opportunities become scarce, creativity creates new paths. It transforms waiting into building and frustration into invention. Creativity gives the mind permission to explore beyond fear and gives the heart hope that progress is still possible.
Creativity also sustains identity. In seasons where survival feels heavy, creativity preserves humanity. It allows expression, reflection and emotional release. It becomes a language for truth, healing and connection. Through creativity, people tell their stories, define their values and reclaim their voices. This is why creativity does not only sustain livelihoods; it sustains the soul.
Intentional creativity requires discipline. It must be nurtured, refined, and aligned with purpose. When creativity is treated as responsibility rather than impulse, it becomes powerful and lasting. It turns ideas into solutions and passion into impact. Creativity guided by intention produces resilience, not exhaustion.
Ultimately, creativity as a survival skill teaches a timeless lesson: survival is not just about enduring life, but about shaping it. Creativity empowers individuals to rise above circumstances without becoming hardened by them. It is hope in action, faith in motion and courage expressed through creation.In a demanding world, creativity is not optional. It is how we adapt, endure and ultimately thrive.
In every generation, survival takes a different shape. For this generation, survival is no longer only about strength, certificates, or waiting for systems to work. It is about creativity. Creativity has become the ability to look at limitation and still imagine possibility. It is the courage to turn what you have into what you need. And in today’s Nigeria, creativity is not a luxury for Gen Z; it is a lifeline.
Taaooma, whose real name is Maryam Apaokagi, is a clear picture of this truth. She is from Ilorin, Kwara State, Nigeria. She did not grow up with excess resources or guaranteed opportunities. What she had was observation, imagination and the boldness to express it. In a time when many young people felt trapped by unemployment and uncertainty, Taaooma picked up a phone, a simple idea, and her natural gift for storytelling. She began creating short comedy skits, often acting multiple characters herself, using humor to reflect everyday Nigerian life.
What Taaooma did was simple, yet intentional. She told stories people recognized themselves in. She used creativity to mirror family dynamics, social behavior and cultural realities in a way that was honest, funny, and relatable. She did not wait for perfect equipment or external validation. She started where she was, with what she had. Over time, consistency met excellence. Her content improved, her audience grew and her creativity turned into a sustainable career. What began as expression became survival. What started as talent became provision.
How she achieved this was not magic. It was discipline, learning, and growth. Taaooma studied her craft, refined her timing, improved her production, and treated creativity like responsibility, not play. She understood that creativity without structure fades, but creativity with commitment builds longevity. She turned laughter into livelihood, storytelling into impact and authenticity into influence. In doing so, she created opportunities not only for herself but for others around her.
At the peak of her visibility, Taaooma did not reduce her creativity to noise. She evolved. She expanded into filmmaking, directing, and larger storytelling platforms. She became intentional about quality, values and representation. At the end of each milestone, she showed that creativity is not just about surviving a season; it is about growing into purpose. She proved that creativity can lift a person out of limitation without disconnecting them from their roots.
The lessons from her journey are timeless. First, creativity thrives where courage lives. You do not need permission to begin; you need conviction. Second, survival does not always come from escape sometimes it comes from expression. When systems fail, creativity creates alternatives. Third, consistency is what turns talent into testimony. Finally, creativity is most powerful when it remains authentic. The world rewards originality that is honest.
Creativity as a survival skill teaches this generation that they are not helpless. It reminds them that ideas are seeds, gifts are answers, and expression is power. Taaooma’s story is not just about comedy or fame; it is about resilience. It is about choosing creation over despair and purpose over pressure.
In a world full of limitations, creativity remains one of the purest forms of hope and for this generation, it is not just how they survive rather it is how they rise.
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